German Federal Agency for Nature Conservation (BfN)

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The german population survey “2013 Nature Awareness Study” was carried out on behalf of the Ministry for the Environment, Nature Conservation and Nuclear Safety and the Federal Agency for Nature Conservation. It is based on a representative sample of 2,007 persons of the German-speaking resident population from the age of 18 years taking into consideration all socio demographic segments and integrating people of all regions in Germany.

The study on nature awareness was designed as an instrument to observe changes in the relationship of the Germans to nature in a continuous way, i. e. at regular intervals. This ensures that the data used in nature conservation policy as well as in communication, education and public relations with regard to nature and nature conservation is always up-to-date and empirically verified. 

 Nature Awareness

Social acceptance of nature conservation ideas, instruments and measures largely depends on how they are positioned and communicated to society. Social acceptance of nature conservation ideas, instruments and measures largely depends on how they are positioned and communicated to society. Information and targeted communication are consequently essential to success in nature conservation. Activities to this end are important in implementation of the National Strategy on Biological Diversity.
 Communication and Public Awareness

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