BfN’s new logo
As of today, the Federal Agency for Nature Conservation (BfN) sports a brand new logo. Following the launch last November of a new website with a modern look and feel, BfN’s logo and corporate design have also been restyled.
Working with the logo used for the past 20 years, the Frankfurt-based agency N-Komm produced a blended version in a mix of old and new. Keeping the characteristic lettering, the upgraded logo matches the website’s modern design. The square used as a basic design element is repeatedly taken up in the layout grid.
In addition to the familiar BfN green in the logo, the blue previously used on the website has been incorporated into the new corporate design. All BfN publications – first and foremost the BfN Schriften series – will gradually go over to the new design. Both online and in print, the new corporate colours and logo ensure a uniform appearance across all media, enhancing BfN’s brand recognition.