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Bundesamt für Naturschutz

Toolkit: Protecting biodiversity through sustainable consumption

International cooperation
Changing our consumer behaviour is crucial for the protection of biodiversity - both locally and globally. Raising awareness about this issue requires well-presented information materials and activities addressing a variety of specific target groups. To support multipliers in their communication activities for nature-compatible consumption, a new communication toolkit is now available online.
Fruit stand in Colombia
Food cultivation has major impacts on biodiversity

The “Biodiversity Communication Toolkit” provides ready-to-use information materials, including infographics with everyday tips for consumers and policy briefs with recommended measures for decision-makers in policy and business. It also includes background information and studies on sustainable consumption for biodiversity, a communication guide and inspiring examples of existing campaigns. The English-language toolkit is intended to support multipliers worldwide in raising awareness in their countries - but especially at the international level - of the severe impacts of prevailing consumption patterns on biodiversity and in communicating concrete recommended actions.

The toolkit was developed as part of the project "Together for nature-friendly consumption through information, communication and international cooperation" in close cooperation with the international One Planet Network of the United Nations Environment Programme. The project is supported by the German Federal Agency for Nature Conservation (BfN) with funds from the German Federal Ministry for the Environment (BMUV).

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